An SEO analysis is essentially a snap-shot of your current website's search engine "friendliness" and can include statistical data, explanations of terminology, and other recommendations.

A proper analysis provides a solid foundation from which all future optimizations are performed.

On-site optimizations are basic tasks performed on your website which improve its ability to be indexed efficiently by search engines, as well as increase its relavancy within your specific market.

Optimizations often require editing your HTML, meta data and page content.

Keyword analysis and reseach effectively provides keywords and statistical data specific to your website's product or service. Applying this research to your content will result in increased relavancy, which in turn can improve your website's rankings within search engines.